
I Market
Helping founders and teams cut through noise, positioning, narrative, and growth experiments that compound.

I'm Albert, a strategist and educator working at the seam between human judgement and applied AI.
Curiosity is the only strategy that never goes out of date.

A marketer who never quite stopped being curious.
I build, write, teach, and back the people doing work that matters. A few different chapters, marketing, photography, books, AI, held together by curiosity and a low tolerance for bullshit.
Home is Pretoria, with my wife and our three sons.
Helping people and brands work smarter with AI, without losing the plot.

Helping founders and teams cut through noise, positioning, narrative, and growth experiments that compound.


Notes from the edge of creative AI, tools, taste, and how the work is changing.

Time, mentorship, and resources for projects that quietly make the world a little better.
The machines can make anything. The job is knowing what's worth making.

No fluff. No high-level theory. Just the tools and workflows teams need to ship faster and smarter. Limited seats per cohort.
View workshops
More people are asking for a slice of my week than I can give away for free, so I've blocked out a few hours a week for it. Book a one-hour session and we'll talk strategy, brand, AI, teaching, or whatever's keeping you up at night.
I'll reply with two times that suit you

Briefs, half-formed ideas, workshop bookings, all welcome. and I'll come back to you.